Advisory firm Beckett Financial Services is launching its wrap wealth management service next month in an attempt to "up its game" and meet clients' "exacting" financial planning requirements.
The firm says the ‘Beckett Wrap’, which will be made available from 1 May, will be a core part of the company’s client offering, following a “clearly re-defined strategy” which has involved “significant investment in new systems” and the appointment of key executives within the business.
Chris Barnes, managing director of Beckett, says the decision to launch its own wrap - using Standard Life’s proposition - is a “clear message to our clients that we are determined to stay at the forefront of solution driven financial services”.
He points out investors are increasingly more exacting in their financial planning requirements, and he warns “if advisers don’t up their game, they deserve to lose their clients’ business to a rival adviser that can match and surpass the clients’ service expectations”.
Barnes points out improving mortality and higher standards of living mean clients need a “progressive relationship with a proactive adviser”.
He argues: “The days of merely arranging products on behalf of a client are drawing to an end. The Financial Services Authority’s (FSA) principle of Treating Customers Fairly (TCF) quite rightly expects far more from the adviser.”
If you have any comments you would like to add to this story or would like to speak to its author about a similar subject, telephone Nyree Stewart on 020 7034 2681 or email [email protected]IFAonline
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