Standard Life has moved to increase the profile of its wrap and fund supermarket operations by appointing Mark Polson communications head.
Polson joins after spending over five years at Scottish Life where he was corporate business chief.
Standard Life launched its wrap platform in May 2006 and unveiled its mutual funds supermarket in February last year.
“Wrap platforms have the potential to dramatically change and improve financial advice in the UK and Standard Life is at the forefront of that,” Polson says.
“Standard Life Savings Limited has a great proposition, a real commitment to the market and a serious ambition to grow its platforms business in 2008 and beyond."
“Standard Life Savings chief executive Geoff Towers added: “We have built a full-service proposition that is fundamentally different to the pre-packaged wrap and supermarket solutions on offer.
"Mark will be working closely with both external and internal audiences to help advisers understand how these new ways of working can benefit their businesses."
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