Former AIFA deputy director-general Fay Goddard has been appointed as chief executive of the Personal Finance Society (PFS).
She replaces Tim Eadon in the role and will have particular responsibility for guiding the membership through the challenges posed by the retail distribution review (RDR) in the coming months.
The PFS announced yesterday it is to be reviewed and restructured to adapt to changes outlined in the review.
Goddard, who was deputy director general of AIFA for ten years, will join the CII Group in July.
She spent much of her career shaping the views and influencing the way the financial adviser role has changed, in the eyes of both the client and the regulator, the CII says. She also has a vast technical knowledge of how small IFA businesses work.
CII Group chief executive Sandy Scott says: "Fay is a champion of professionalism and understands the needs of the smaller independent adviser. At this important stage in the CII Group's ever changing role within the sector, Fay will help guide the membership and meet all challenges it faces over the coming months during the next stage of the RDR process."
Fay Goddard comments: "The Retail Distribution Review presents those working in the personal finance sector with a terrific opportunity to distinguish themselves as true professionals. It will also present challenges and I am thrilled to be heading the largest professional body for advisers at this crucial time."IFAonline
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