Two thirds of UK not loyal to financial services providers

Just 7% of the 2,277 UK adults polled by YouGov and Navigant said they felt a sense of loyalty to their financial services companies. Meanwhile, only 7% felt ‘very loyal’ and 32% felt ‘quite loyal’. Andrew Veal, Navigant Consulting’s managing director for Financial Services, said: “These results demonstrate that on the critical issue of retaining customers, UK financial services providers still have a long way to go. "The fact that nearly two thirds (61%) of those people that we interviewed feel no sense of loyalty to their financial services providers should make worrying reading for t...