Four emerging groups of 'thirty-to-fortysomethings' will provide significant business opportunities for financial advisers in years ahead, according to research published jointly by Standard Life Bank and The Future Laboratory.
Driving these groups will be extreme lifestyle changes resulting from demographic shifts coupled with increasing reluctance to put up with the drudgery of a “9-to-5” existence. Instead, these Contrasexuals, Cross-shifters, New Authentics and HEROs (High Earner, Risk Open) will seek “new career paths, organic lives, risk and adventure”. Contrasexuals are defined as women in their 30s and 40s who are turning their back on the 'Bridget Jones' stereotype; Cross-shifters are thought to be abandoning the corporate rat race in favour of their own career paths; New Authentics are willing to h...
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