Ascentric chief executive Hugo Thorman has set his sights on signing more large IFA firms to the wrap platform after snaring Chartwell earlier this month.
Thorman says the Royal London-backed proposition is currently in talks with a number of other "top 50" adviser firms - alongside ongoing discussions with smaller IFAs.
"We are gaining interest from both the one man band and the firm with 400 advisers," Thorman says.
"For the large distributors looking to lower costs, having their own wrap is a major attraction at the moment."
Thorman says Ascentric can develop individual wrap propositions for firms with a minimum of £500m assets under management, bringing added flexibility in functionality and enabling the adviser to implement their own charging structure.
The Chartwell link will see Ascentric power the Bath-based firm's 'investor centre' proposition for both its advisory and direct investment broking businesses.
Chartwell expects to move most of its clients over to the respective platforms within the next three to five years.
Thorman says despite the economic turmoil, the migration to wrap will continue to gather pace in the coming years.
"Many estimates put the amount of assets available to migrate to wrap to somewhere near £2trn, perhaps more," he says.
"When you consider there is only something like £100bn on fund supermarkets and wraps at the moment, it is plain to see this has a long way to go."
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