Investors are increasingly switching from cash ISAs to stocks and shares ISAs in order to achieve a higher return.
It found clients are transferring mainly to corporate bond funds as yields in excess of 6% appear increasingly attractive.
Ben Lundie, head of Vantage development at Hargreaves Lansdown, says: "With interest rates falling to historic lows, investors are seeking income elsewhere. We can see this trend continuing for some time as we head towards 0% interest rates in the UK."
However, Lundie adds investors need to be aware capital is not guaranteed in a stocks and shares ISA therefore not making it suitable for everyone.
Caring for children and elderly relatives
Similar to June 2007
Square Mile’s series of informal interviews
Fine reduced to £60,000
Two roles created