Offshore sales at Norwich Union International, Aviva's Dublin-based offshore business, have increased 60% to £521m, according to the provider's annual results.
Unit-linked offshore bond sales more than doubled to £280m compared with £135m in 2006.
Neil Davies, director of investments marketing at Norwich Union, says: “Sales in the UK have grown strongly because we have continued to enhance Premier Portfolio – our flagship open architecture wrapper.”
He also attributes the boost to last year’s discretionary manager launch with in-specie transfers.
“The attractiveness of discretionary asset management has continued to grow strongly. More advisers and discretionary managers are combining their skills to create compelling customer offers, and offshore bonds are a critical ingredient to this mix,” he adds.
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