Progress from Royal Liver has launched an email marketing campaign which aims to help advisers manage their pipeline pension term assurance applications before the 5th April deadline.
Advisers were able to submit PTA applications until midnight on 6th December 2006, and these applications must be placed on risk by midnight on 5th April or customers risk losing the tax relief on their premiums.
Phase one of Royal Liver’s marketing campaign involved the provider sending emails to each adviser with a list of their pipeline customers and applications details, which it claims reduced the number of pipeline PTA applications by half, with the majority placed on risk.
Further emails are planned over the next few weeks to try and get as many PTA applicants on risk as possible, while firms with higher numbers of pipeline applicants are receiving additional support through face-to-face meetings with the provider’s sales team.
The campaign emails contain links to an updated PTA section of Royal Liver’s adviser website, which includes technical aides for advisers with pipeline applicants.
Andy Milburn, IFA market manager at Royal Liver, says: “The Financial Services Authority’s treating customers fairly consultation paper states that providers should tell clients about any possible ‘material negative impact’. Losing tax relief if your life cover application is not on risk by the 5th April deadline could be an example of that.”
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