Skandia topped gross platform sales in Q1 this year, collecting a 36% share on the top four platforms.
The Lipper FMI first quarter platform report revealed total sales saw a marginal increase of 1.2% over the previous quarter, despite continued economic uncertainty.
Unwrapped business continued to dominate, accounting for 47.6% of gross sales. Pensions were the second largest product area (24.6%), followed by ISAs (20.3%) and bonds (7.5%).
"In Q1 2009, Skandia took pole position for quarterly gross sales for the first time in a year, indicating that the removal by Skandia of its front-end margin via its fund platform in September 2008 has begun to have a positive impact on sales flows," Lipper FMI head of market research Bella Caridade-Ferreira says.
Skandia chief development officer Peter Mann says the figures suggest last year's re-pricing is being well received by IFAs.
"At the heart of our business strategy is the commitment to enable advisers to gain meaningful practical benefits out of our platform for both their clients and their business," he says.
"To achieve this we have invested heavily in building new tools, developing our investment proposition further and providing dedicated technical support for adviser firms."IFAonline
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