Sesame is offering to train unqualified IFA support staff with its member firms to sell general insurance (GI).
The IFA network says it can provide non-regulated staff with the knowledge, skills and permissions to offer advice to clients on buildings and contents insurance, as well as accident, sickness and unemployment (ASU) cover.
It says the scheme, optional for members, can help firms add revenue streams and drive up profits.
Roll-out of the programme follows a pilot exercise that saw 30 non-regulated staff trained earlier this year.
"Providing IFA support staff with these important skills means they can deliver a valuable service to clients and generate additional revenue for the firm," Roger Crocker, Sesame head of GI and development, says.
"Firms are increasingly recognising the importance of building renewal income, and how this can help embed value in their business."
Devon-based member IFA 4Most has three administrators who took part in the programme.
"Our firm has always advised on GI business, but it has never been a focus area as we didn't have sufficient time, 4Most principal David Moore says.
"However, in the current tough market we saw an opportunity to provide an additional service to our clients and open up an alternative revenue stream."
Sector is changing
Offer stands until 31 December
Lisa used as 'top-up'
Two FCA consultation papers
Transfer from PPP to SIPP