Liverpool Victoria has appointed Rodney Cook as managing director of its life business.
He joins from Prudential where he was director of Prulab.
Cook has also held senior positions at Zurich Financial Services in the UK and AMP Group in the UK, Australia and New Zealand, where his last role was managing director of the Pearl Assurance Group.
Mike Rogers, group chief executive of Liverpool Victoria, says: “I am delighted that we have been able to attract someone of Rodney’s calibre to Liverpool Victoria. The life business is a key part of our overall proposition and Rodney has an excellent opportunity to improve our position in the market, our products and our delivery both to financial intermediaries and direct to customers.”
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