The FSA has banned Worcestershire-based financial adviser Norman McCance, and cancelled the permission of his firm, for failing to provide quality and suitable advice.
It says McCance, who was director at Penn Financial Services Unlimited (Penn), "acted recklessly" in arranging transactions which could not be justified in terms of suitability and in providing written loss guarantees to individuals who complained about the performance of their investment bonds.
He was also found to have completed mortgage applications with inaccurate information and failed to record sufficient and accurate details of customers' personal and financial circumstances for assessing the suitability of recommendations.
The regulator says McCance also failed to ensure the firm met FSA compliance standards.
"It is vital that Approved Persons demonstrate the necessary degree of competence and capability when providing investment advice and overseeing compliance by a firm," FSA head of retail enforcement Jonathan Phelan says.
"Those who do not demonstrate the necessary degree of competence and capability face the risk of being prohibited from the financial services industry."
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