New Thoresen Review research reveals consumers are more concerned about saving than any other advice service.
A 12-week trial, conducted by A4e as Money Fitness and Consumer Direct (with the Citizens Advice Bureau), tested 5000 people on the generic financial advice (GFA) service. The trial, which will form part of Otto Thoresen’s ongoing GFA review, showed A4e’s Money Fitness service took more calls on savings, including retirement saving, than any other subject. Savings and investment queries accounted for two thirds of web-based enquiries. The research also revealed GFA can prompt people to take up further advice, with 80% taking up at least one follow up action and one in five talking to a ne...
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