Committee reaches consensus on tackling IP

clock

Key figures in the income protection market have reached a consensus on the issues which must be addressed to improve sales and increase awareness of the product.

The Association of British Insurers’ (ABI) Protection Committee held a workshop on Friday which was attended by key IP figures such as Peter Le Beau, founder of Le Beau Visage, Kevin Carr, head of protection strategy at Lifesearch, and Bob Cheesewright, group risk marketing manager at Friends Provident. Nick Kirwan, head of the Protection Committee, says people at the workshop realised there was no one thing which could tackle the problems inherent in IP and a range of issues needs to be addressed. As a result, the group agreed there are five areas to tackle: Getting across the messa...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Is price really still king? Why the protection market needs to evolve

Is price really still king? Why the protection market needs to evolve

Data and process improvement will be 'battlegrounds of tomorrow'

Paul Yates
clock 18 March 2024 • 3 min read
Protection sales down 102,000 in 2023; adviser focus labelled 'crucial'

Protection sales down 102,000 in 2023; adviser focus labelled 'crucial'

'Income protection products are more important than ever'

Cameron Roberts
clock 26 February 2024 • 1 min read
'What if': Why business protection advice is so important

'What if': Why business protection advice is so important

'Advisers need to support their business owner clients'

Naomi Greatorex
clock 08 February 2024 • 4 min read