Legal & General (L&G) is set to launch a support pack for advisers in a bid to help them write more family protection business.
The pack includes sample lead generation letters, sales tips, case studies, as well as customer flyers explaining family protection and why it is important.
Bonnie Burns, L&G’s protection product marketing director, says: “At a time when money is a significant issue for many families and advisers are facing income challenges, we are supporting advisers’ search for new revenue streams by helping them tackle the family protection market.
“The credit crunch has focused people’s minds on what they’ve got to lose. Our support pack will help advisers demonstrate to clients that there are ways to help them maintain their standard of living, meet their daily living costs and afford to stay in the family home.”
The support pack will be available to order from Legal & General’s adviser extranet from 22 September.
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