Award-winning financial adviser Vivienne Starkey has died following a year-long battle with breast cancer.
The 62-year-old managing director of London-based IFA firm Equal Partners was known as a tireless client campaigner and champion of the IFA industry.
She appeared on BBC television and Radio 4, including Money Box Live and was a regular contributor to national newspapers, including the Times and Telegraph, and the trade press.
Vivienne was awarded IFA of the year in 2000 for protection and was a runner up two years later in the Investment Adviser of the Year awards.
Kevin Tooze, who has known Vivienne for 14 years and has assumed managing director responsibilities at Equal Partners, paid tribute to his friend and colleague.
“This is a significant loss to the industry,” he says. “She was a great campaigner, great with clients and very much about TCF. I think she was known for that.
“I will remember her as someone who was genuinely concerned about the interests of her clients and someone who was often quite original with her thoughts.
“She was a pleasure to know. She called it as it was and always cut through the jargon. We’ll miss her.”
Vivienne began her advising career at Hill Samuel in 1990. She later joined AEGON for a brief spell before moving into the independent advice market with Fiona Price & Partners, a women-orientated IFA.
Vivienne later joined small adviser firm Haddock Porter Williams before helping set up Equal Partners in 2000.
Vivienne is survived by her husband Willy and 24-year-old daughter Fleur.
Tributes to Vivienne Starkey:
"It's a sad, sad day as Viv was one of the most principled and genuine people that I have ever met in this industry. If only more people were like her the notion of the Regulator having to issue instructions on how to treat customers fairly would be a ridiculous one. She was the embodiment of doing the right thing." Andrew Merricks, head of investments, Skerritt Consultants.
“What always impressed me about Vivienne was her forthrightness. She was always very prepared to say what she thought. She was a go-getter. She was terribly kind and considerate to all those around her. She was a great character and that is what really stood out and what people will remember her by. She was highly principled, especially in regard to her clients. She certainly made a mark on the financial sector. I will miss her presence in the industry. I will miss flicking through the pinks and seeing her name among all the male suits.” Fiona Price, former managing director of Fiona Price & Partners, where Starkey began her independent advising career.
"What a lovely lady and how brave. I, like so many others I'm sure, never knew that she had this affliction. It was a real shock reading the news. There are too few of her calibre in this business. Sincere condolences to her husband, family and business partners." Harry Katz, Norwest Consultants
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