Taking a holiday in August - Britian's traditional holiday month - have decreased in cost over the recent years thanks to a business' need to "keep the show on the road" and rising competition in the travel market.
Latest findings by the says the Centre for Eeconomics and Bbusiness Research suggest the cost of August holidays is now down to £4.95bn, or 5.4% of average monthly GDP.
Thirty years ago, the drop was significantly higher at 8.8%, the Cebr says.
Increased interests in business continuity is one of the main reasons the 'price' for some lazy days in the sun in the end of the summer is dropping.
In today's fiercly competitive world, companies have to keep the show on the road with workers who are not on holiday covering for those who are, according to the Cebr.
People spreading their holidays throughout the year, and increased tourism in August are also helping to decrease the cost.
Furthermore, factories which used to have 'summer shutdowns' are now only closing for a short period of time if at all, the Cebr explains.IFAonline
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