Advisers need to keep wraps simple

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Too much energy is wasted in trying to define what a wrap is, when all advisers should be asking is what a wrap needs to be able to do to add value to their business, suggests James Hay.

Shaun Sandiford, regional sales director at James Hay Wealth Management, says as soon where financial services is concerned ideas tend to become overly complicated, and argues this has happened with wraps where advisers and even some providers are confused about what is on offer. Essentially, he argues, there are three tiers of technology proposition open to the intermediary market. At the basic level is product in-fill, where a product is developed and then sold, equivalent says Sandiford to a bedside television with five terrestrial channels. Secondly, there is the fund catalogue or ...

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