A free online seminar designed to help advisers sell protection is set to take place on 24 February.
Host Friends Provident says the event will offer sales ideas and tips as well as advice on how to build a robust sales process, questioning techniques and the use of communications skills.
It says the slowdown in the mortgage market has also closed opportunities to sell protection but pledges its seminar will help advisers "turn each opportunity into a sale".
"Now that interest rates are at an all time low, many people with straight repayment or tracker mortgages will have more spare cash," says Friends Provident head of protection sales Ed Stuart-Brown.
"There has never been a better time to make these clients a priority, as they may be more willing to take your advice and protect themselves."
The event is scheduled to take place at 10am on 24 February. To register contact your Friends Provident IFA consultant or visit http://www.friendsprovident.com/adviserIFAonline
More than £3m transferred
Available to 80,000 employers
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More than 20 partners on board