LeadPoint has reported a significant increase in demand for its cheaper "aftermarket" leads.
The firm said that all LeadStore leads are sold exclusively and are available for all lead products, with the same filters available for real-time leads available for aftermarket leads also.
"With some lead products such as life insurance selling for over £30, it is often difficult for many advisers to commit hundreds of pounds to a lead generation campaign especially if they have never bought leads before" explains Justin Rees, head of marketing at LeadPoint UK.
"By buying aftermarket leads at lower prices, advisers can get a feel for lead generation with a much smaller initial outlay.
He concludes: "The cheaper leads can be used by advisers to refine their processes for working and managing the leads before they start buying hotter real-time leads at higher prices."IFAonline
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