The Derbyshire has expanded its subsidiary, Derbyshire IFS, to offer independent advice on products and services.
Derbyshire previously tied to Norwich Union but will now offer whole of market advice through Derbyshire IFS.
The new service includes advice on a range of protection products, savings and investments, inheritance tax planning and pre and post-retirement planning - from all providers in the marketplace.
The expansion is, says the Society, key to its growth plans with up to 80 financial advisers to be recruited and follows the successful entry into the market of new specialist lending brand Salt.
The news follows the recent announcement by Bradford & Bingley that it is closing its independent mortgage broker business.
Mark Blackwell, the Derbyshire's marketing director, says the new subsidiary will offer a service that will set the Society apart from its competitors.
He adds: “We are absolutely certain that Derbyshire IFS will provide our customers with the maximum choice available, with our advisers providing advice, not only on new business opportunities, but also on current arrangements held by existing and potentially new customers.
“Our customers will benefit from having access to whole of market products from a name they trust when looking to satisfy their financial needs. It’s a compelling solution that will go a long way to solving our members’ financial concerns.”IFAonline
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