Not losing money more important than returns - research

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Adviser clients are currently more concerned about potential investment losses rather than how much money they can make, Skandia research reveals.

A new Skandia survey shows 76% of advisers feel client return expectations are taking a back seat to worries on losing money. Skandia says the study reinforces the need for a risked-based asset allocation approach, to allow clients to feel comfortable in investment decisions. The study reveals two thirds of advisers expect to see online risk profiling tool usage to increase over the next year, with just 7% expecting a decline. It also shows 78% of advisers consider matching asset allocation to risk appetite to be the most important portfolio construction factor, as opposed to fund select...

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