LifeSearch head of protection strategy Kevin Carr is set to leave the firm after eight years to join Pru Protect as director of protection development.
Carr, who oversaw the launch of Real Life Cover at LifeSearch, says he will be contributing to product development, sales, marketing and communications at Pru Protect.
His strategic role will revert to LifeSearch managing director Tom Baigrie and Matt Morris, policy adviser, will take over communications. The firm says his life office relationship role will also be covered internally.
Carr says: “I will always be extremely grateful to Tom Baigrie and the team at LifeSearch for giving me the opportunity to help change the protection industry.
“I am incredibly proud of our achievements and have nothing but good words to say about LifeSearch, its people and my time there.
“However, after eight years with the leading protection retailer and having seen through the design and launch of Real Life Cover, I feel the time is right to experience a new and exciting challenge.”
Baigrie adds: “Kevin has decided to ‘cross the floor’ and accept a rare opportunity from a provider with much potential.
“While LifeSearch and I are extremely sorry to see Kevin go, we expect he will accelerate the current pleasing trend of provider innovation in his new role.”
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