Bradford & Bingley (B&B) is to use portal The Exchange to create a straight through processing platform for its advisers.
The Exchange, will power quotes and e-new business submissions, building on Vertex’s point of sale system – Omiga – which is designed to provide a customised client servicing and management information back office.
The first phase of Omiga went live in January 2006 and the second phase, integrating to Exweb, goes live this summer.
The lender hopes the additional point of sale capability provided by the portal will support B&B mortgage advisers in the sale of protection products, and that it will help advisers to match products to their client’s requirements.
Omiga, which provides customised point of sale and back office administration, will aim to improve productivity for advisers, as well as cross selling opportunities and conversion rates together with streamlining key business processes.
The full end to end solution will provide lead-management to commission tracking, including shortfall needs analysis and a fully compliant sales process It will also offer a comparative quote service designed to enable advisers to source products from a range of protection providers and it will provide a straight-through-processing platform, with pre-populated client fields to avoid re-keying client details.
Andy Hunt, managing director of Vertex Financial Services, says: “We are delighted that Bradford & Bingley has chosen to build on the relationship with Vertex, implementing Omiga with Exweb to create an integrated solution for advisers. This is another opportunity to demonstrate our comprehensive and holistic approach to the financial services market.”
Mathew Jackson, retail change director at B&B, says Vertex offers a seamless approach to providing a comprehensive mortgage platform, integration with life and protection providers offering quotation and new business processing services and low cost application processing technology.
He adds: “This means our advisers can research the market for mortgage and related business, produce comparative quotes and submit e-new business applications together with an integrated client database. Vertex helps our advisers become more efficient and allows them to spend more time helping our customers.”IFAonline
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