Advertising body upholds complaints against IF and Northern Rock

Intelligent Finance was first criticised for inferring customers had to supply their mortgage lender with information about their contents insurance, when data was in fact being stored for marketing purposes. A mailing headed Ensuring the information we hold on your buildings insurance cover is up to date suggested the mortgage lender should hold accurate information on each customer’s existing building insurance. However, complainants successfully argued to the ASA the lender had no legitimate interest in requesting details concerning their contents insurance and believed the informa...