Depolarisation should focus minds on service levels, says Insight's Norman

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Regardless whether IFAs are looking to technology, networks, multi-tie or other solutions for business in a depolarised world they should all focus on service levels as the key issue says David Norman, managing director business partnerships Insight Investment.

This includes looking at platforms for the services they provide rather than the technology comparisons that might be made, he adds. Insight itself is looking to forge increasing numbers of “partnerships” or “alliances” in future, in part to build off the services it can provide by virtue of it being part of the HBOS group of companies, Norman says. And when it comes to asset management Insight takes the view providing a high level of service does not just mean pointing to figures showing fund returns compared to peers. ”Fund managers are important, like the engine in a BMW,” he sa...

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