Tenet-owned IFA networks M&E and Interdependence have been given a face lift in a bid to shake up the brands and make a distinction between the firm's service propositions.
Rather than merge the two networks under one brand umbrella – as some networks have sought to do over recent years – Tenet has redesigned network websites and logos to clearly differentiate between the Appointed Representatives offering at M&E and the direct authorisation services division that is Interdependence.
M&E Network, for example, still maintains its basic brand or logo design but makes greater use of its red, black and white colouring and emphasises the traditional network services offered to its member ARs.
Interdependence’s makeover makes use of blue, grey and white pantones and appears to be targeted more at the financial planning-style business with specific emphasis on pensions support and independent or ‘support not rules’ intermediary control over its business.Both sites point out their specific marketing, training and regulatory services and support, as well as details how the mortgage-based LIME - Lifetime Insurance Mortgage Experts - can help mortgage brokers in transition to regulatory authorisation.
Alison Dootson, director of marketing & communications at Tenet, said:“Advisers choose a specific network according to the needs of their business and, at a time when the rest of the industry is consolidating its companies under one roof, we respect members’ decisions to retain their independence which is reflected in the new branding.”IFAonline
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