Advisers urged to embrace care fees planning

It claims advisers could be letting their clients – and their own businesses – down by not offering advice most people will need at some stage in their lives. The firm also says providers have got it wrong by assuming the market for care fees is “shrinking”, and urged them to introduce more specialist products into the market. Jeremy Davies, Symponia joint managing director, says: “Advisers don’t realise that people do need advice on this [care fees planning]. "Whatsmore, providers don’t know much about it, and those that do see it as a shrinking market. “I don’t think there will ever b...