Aegon has announced a new distribution deal with Dunfermline Building Society for its life assurance and protection products.
The partnership agreement will see Aegon’s products made available to Dunfermline’s 350,000 customers through its network of 34 branches and 38 agencies, alongside protection products from Norwich Union.
Aegon says the arrangement represents a further step in its distribution development strategy, which aims to broaden the range of ways customers can access their products and services.
The full product range, including life assurance, critical illness cover and income protection cover under the Aegon Scottish Equitable brand, will be available to Dunfermline customers from this week.
Otto Thoresen, chief executive of Aeon UK, says Dunfermline is one of Scotland’s most highly respected financial institutions with a strong customer focus which makes it an ideal partner for Aegon.
He adds: “One of our key aims for 2007 is to make Aegon’s range of products available to a wider range of customers and this new partnership represents an important step forward in this respect.”
And Niall Fraser, head of branch sales at Dunfermline Building Society, says the added protection range will allow it to offer members extra protection through its mortgage advisers situated both within branches and at Dunfermline Direct.
He adds: “Through our own advisers not only can we give advice on their mortgage but now we can also look after their protection needs.”
The deal with Dunfermline follows Aegon’s announcement last week, of an extension to its partnership with Openwork, which will see Aegon’s ‘5 for life’ product become available through the distribution network’s 2,500 advisers alongside its range of pensions.
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