Threadneedle has re-launched its corporate logo to capitalise on recent expansion efforts.
The new image follows the asset manager’s moves to strengthen its leadership team, highlighted by Crispin Henderson’s recent promotion to CEO.
The company has also focused on growing alpha, snapping up the hedge fund boutique and emerging markets specialist Convivo Capital Management, while expanding its single-strategy hedge fund, property fund and long-only equity fund ranges.
The expansion has led the firm to open branches in the Netherlands, Spain and the Nordic region.
“We undertook a comprehensive brand review, which has led us to re-confirm our brand values and our corporate identity to reflect our business strengths,” Henderson says.
“We have ambitious growth plans and believe that a strong, relevant and distinctive brand is a key part of delivering these business objectives and ensuring a successful and sustainable operation for the future.”
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