Many IFAs are still trialling the platform market before committing to one or more partners, a study by Defaqto suggests.
According to the research firm’s latest platform report, IFA networks and support groups – many of which have yet to commit to preferred partners – are the next target of platform providers. It also says providers will need to respond and adapt to IFAs' requirements if they want long-term success in the market and need to differentiate their proposition from their competitors. “It would appear from our research that many IFAs are still trialling platform solutions ahead of further commitment,” Defaqto principal consultant Matt Ward says. “One of the reasons for this would seem to be a co...
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