IFA e-commerce activity up 100%

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Adviser e-commerce activity has increased by 100% since April 2005, according to a survey by 1st.

Since 1st launched its Adviser E-Enquiry project in April 2005 in conjunction with Prudential, Friends Provident, Scottish Widows, Standard Life, Webline and IBM, providers have reported increases in adviser e-commerce activity of over 100%. Previous feedback had shown the majority of advisers saw e-commerce as “difficult and timely” and had not going through the set-up procedures needed to make technology part of their everyday business process. But following one-to-one support, 1st claims advisers reported average time and cost savings of over 40%. Moreover, 1st set a target to ensu...

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