The majority of IFAs receive low levels of enquiries from their websites, according to a poll.
More than 80% of the IFAs polled receive fewer than five enquiries a week from their sites and more than 90% receive fewer than 10 enquiries per week.
The poll, conducted by IFA Life, an IFA internet forum, and IFA internet marketer Philip Calvert, shows just over half of IFAs said they rarely or never look at their website statistics. Just one IFA out of several hundred monitors his website statistics daily.
The survey also shows many advisers believe older clients are not interested in the technology. Most IFAs agreed they had not asked clients the degree to which they used technology or whether they would value internet-based services.
Calvert continued: “We’ve still not grasped that the internet is now integrated into the fabric of many people’s lives and that is across a broad spectrum of ages. One idea is to ask clients at the fact find stage to name their three favourite websites.
The answer to this question will tell an IFA a lot about whether a client is disposed to an Internet-based service or receiving electronic communications.”
More than 84% of IFAs agreed the Internet is an opportunity to promote their business, find new clients and to develop new online service propositions. Almost 70% said they would do something about it and 72% said they see the Internet as an opportunity to create new income streams to their business.
Calvert says: “Embracing technology and the Internet is not only good commercial sense for IFAs, but will also help to create value within their businesses and add value to clients.
"Achieving high Google rankings can be easier than you think – it just needs you to take action.”
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