Hitachi Capital eyes Hips market

Swift says the company sees the Hips market as a possible area of opportunity that could encourage cross-selling between Hitachi Capital's (HC) consumer finance and insurance business lines. As the company is looking to expand both its direct to consumer as well as its b2b business, Hips is seen as one of a number of areas HC could become involved with in future, Swift says. However, there is still a barrier to entry in terms of trying to develop a business model that will provide profit on the current estimated average £750 Hip price, he says. "For us there would be set-up costs to cons...