Depolarisation has led Standard Life to drop the ‘ifa' moniker from its ifazone.com service, which instead is being relaunched as adviserzone.com.
Despite the change in focus, the website is unlikely to change much, with emphasis on allowing more advisers access to its content.
”Following extensive feedback and research amongst adviser groups, the new adviserzone site now gives all visitors much faster and easier access to essential information in a format that is easy to navigate and understand,” the company says in a statement.
Information, fund literature and support will be accessible by both whole of market and multi-tie advisers.
Policy servicing, new business quotes and commission information will be available to those with a user ID, passwords or UNIPASS digital certificate.
Adviserzone.com goes live on 24 January.IFAonline
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