Prudential has unveiled details of its long-awaited "revolutionary" life insurance and critical illness (CI) plan.
The firm has been developing the product – entitled the Prudential Flexible Protection Plan – for the past two years and it will be rolled out from mid-July to selected protection intermediaries. Paul Cowman, head of protection at Prudential UK, says the product is all about re-introducing advice into the protection marketplace and re-establishing trust and clarity for consumers and advisers. After carrying out research among consumers and IFAs 18 months ago, Prudential considered the current CI model was unsustainable for the long-term future and, while the new plan has its route in CI...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes