The 'silly season' prompts stories which usually wouldn't see the light of day so IFAonline's Silly Season Shorts highlights the 'financial services news' hoping to catch the media eye.
Consumers are more likely to go to their friends for financial advice than fashion, according to research commissioned by Alliance & Leicester. The banking group says it commissioned over 2,100 people to discover around one in 10 Britons (13%) have taken financial advice from a friend in the last 12 months and almost a quarter would do so, while almost six out of 10 (58%) said they would not take financial advice from a friend. This appears to contradict evidence from sources elsewhere, however, and more notably a survey conducted by public relations WeberShandwick which found 62% of peop...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes