The 'silly season' prompts stories which usually wouldn't see the light of day so IFAonline's Silly Season Shorts highlights the 'financial services news' hoping to catch the media eye.
The banking group says it commissioned over 2,100 people to discover around one in 10 Britons (13%) have taken financial advice from a friend in the last 12 months and almost a quarter would do so, while almost six out of 10 (58%) said they would not take financial advice from a friend.
This appears to contradict evidence from sources elsewhere, however, and more notably a survey conducted by public relations WeberShandwick which found 62% of people go to family and friends for financial advice, and that percentage is higher among young people.
A&L’s main purpose here is to support a new initiative which pays an individual and the new customers to recommend their latest current account, as A&L says:
“Failing to take advice from a friend could leave them missing out on some great deals such as Alliance & Leicester’s Recommend a Friend scheme. This now offers a £50 cash incentive to existing Premier and Premier Direct customers who recommend its Premier Direct or Premier current account to their friends, with a further £50 going to the successful applicant as well. And there’s no limit to the number of friends that can be recommended.”
IFAonline will be seeking your views by the end of August to find out which
of the 'silly season shorts' deserves a special award.
Reasons to be cheerful
Total investment reaches £9m
Medium to long-term capital growth