Homeowners Friendly Society has rebranded the company from today as Engage Mutual Assurance.
As well as embarking on a campaign to promote the new name, Engage will also sponsor the rugby super league from April, which will then be called the Engage Super League.
Other brands owned by the company - the UK Armed Forced Benefit Society, the UK Civil Service Benefit Society and childtrustfund.com – will be retained but expanded.IFAonline
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