The Dow is marginally up despite US consumer confidence plummeting to its lowest ever.
The Conference Board's Consumer Confidence Index dropped to 25 in February from just over 37 in January.
However, the Dow has climbed 8.68 points or 0.12% to 7123.46 with General Motors leading the charge soaring 7.91%. Financials JPMorgan Chase and Bank of America Corporation have gained 1.90% and 1.53% respectively.
Meanwhile, American Express is the biggest loser, tumbling 4.69%.
In London, the FTSE 100 is still suffering from the US sell off and has declined by 1.76% or 67.83 points to 3782.90.
In a dismal day for financials Friends Provident has fared worst so far plunging 9.44% with Prudential, Legal and General Group and Aviva all around the -6% mark.
Lloyds Banking Group is down 6.16% as the government is ready to swap £4bn of Lloyds preference shares into a dissimilar type of non-interest bearing equity, says the FT.
While the bank would not be obliged to pay the £480m annual interest bill on the preference shares issued by the government, they would be expected to boost small business and mortgage lending, according to reports.
Serco Group has seen the biggest gains of 3.94% with Thomson Reuters hot on its heals climbing 3.86% as investors anticipate its results due out this afternoon.
Royal Bank of Scotland Group has bucked today's dismal finance trend adding 3.77%.
The Nikkei has also slumped 1.46% or 107.60 points to 7268.56.IFAonline
Alzheimer’s is the most common cause of dementia
Total of 72 accredited firms
23% fall since Q1
Achievements, charity work and other happy snippets
Including advice firm Chadkirk WM