The Association of Mortgage Intermediaries (AMI) has launched a mortgage intermediary census.
The new monthly study will focus on understanding the opinions and intentions of AMI members who account for 70% of the industry.
Each month AMI will survey members on a range of issues. The first topic the Mortgage Intermediary Census will be addressing is adviser’s views of FSA regulation.
AMI says that after six months in the new regime, it is fair to ask: whether the benefits have been worth the cost and whether regulation is improving customer perceptions of the industry.
Highlights of the research findings will be available to AMI members via the AMI website. The Association is also working in conjunction with specialist research firm, NMG Research to ensure the validity of all polling.
Chris Cummings, deputy director general of the AMI, says AMI needs to hear the views of its members in order to be able to represent them effectively. “There are times when we need a factual response on immediate issues and this will gives us that facility. It also means that we can monitor market developments over a period of time," he says.
David Burns, director, NMG Research, adds: "Through IFA Census we have already tackled many important issues for IFAs including depolarisation, the menu, provider service standards and treating customers fairly. We are delighted to be working with AMI to create a powerful voice for mortgage intermediaries on the key issues impacting their businesses."
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