Huntswood Outsourcing, a regulatory and compliance specialist, is claiming the first RNIB accreditation for producing a financial services website that meets new standards of access.
The Royal National Institute of the Blind’s “See It Right” accreditation and logo for website accessibility mean businesses can be sure they meet "best practice" standards in relation to the Disability Discrimination Act 1995 (DDA).
The DDA already covers marketing material although much focus has been on an October deadline for providing access to buildings.
Dan Yates, corporate strategy manager at Huntswood, says enforcement of the DDA is now running in parallel with moves by the FSA to strengthen its unit dealing with standards of financial services advertising.“The government is not going to go charging in and the penalty is civil damages not criminal. However, there have been some out-of-court settlements already.”
With an estimated 2 million Britons defined as being visually impared, it is clear there is plenty of scope for further lawsuits from disgruntled consumers.
Yates says this misses the point that implementing the standards for producing more legible and accessible websites actually makes good business sense, regardless of the legislation behind the standards.
”It’s a useful discipline for firms to observe,” he says.
Huntswood will draw on experience of developing its own accessible website when it launches a marketing auditing service later this year.
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