Most people lie at least once a day, but they also increasingly see ethical investments as part of a core investment strategy, according to figures reported by Friends Provident.
The provider of the Stewardship range of ethical funds says the two findings are not mutually contradictory as they may first appear.
This is because the reason most people lie is in response to how they perceive such lies will be received by others. In other words, people lie to protect other people’s feelings, rather than for explicitly malicious reasons.
Telling lies is most prevalent in the employee-employer relationship, with two-thirds of the more than 1,400 people surveyed suggesting they tell lies at their place of work.
Being ill is the most common lie, followed by those claiming to have finished a particular piece of work, or to hide a mistake.
However, people also lie to family and friends. Close to 30% say they have told a white lie to a partner about what they have been doing or where they have been.
The cost of new clothes is another area people find it hard not to lie about, as is the amount of alcohol they have had to drink.
FP says the findings are interesting in light of its figures suggesting three-quarters, or 72%, of those surveyed want to see their money invested in socially responsible or ethical investments. This is up from a response rate of 62% at the same time last year.
It adds the area of SRI is increasingly attracting younger investors, with the percentage in the 26-30 age bracket expressing such a preference up from 50% last year to 75% now.
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