Axa won best service provider and best overall provider as it scooped seven gongs at the LifeSearch Protection awards 2009.
The firm also won best critical illness provider, best underwriting team, best marketing and communications team and the TCF award, while account manager Naomi Greatorex was the winner of the best individual impact award. Axa also bettered its 2008 tally of six awards.
Elsewhere, Royal Liver won most improved provider, Pioneer won best income protection provider and PruProtect won best new initiative.
Fortis's Martin Werth won most engaged provider CEO while Legal & General (L&G) won best e-commerce provider for the second year in a row. In 2008, L&G also walked away with the best service provider award.
Incisive Media's very own Cover magazine won best trade publication for protection.
"All the recipients can feel proud in the knowledge that their success is a true measure of their hard work over the past year," LifeSearch managing director Tom Baigrie says.
"All relevant [LifeSearch] staff have one vote each and the office with the most votes wins. There is no entry procedure and no judging panel, which means it's a true reflection of LifeSearch's experiences with the providers."
Now in their sixth year, the LifeSearch Protection Awards were announced yesterday at the Hiscox Arts Café in London.IFAonline
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