The new £75bn fund management business comprised of Resolution Asset Management (RAM) and Axial Investment Management will be called Ignis Asset Management, it has been confirmed.
RAM says Ignis – Latin for fire – is set to come into force in November as the umbrella brand for the group’s asset manager operations, excluding its boutique ventures.
It says it will adopt the brand at launch, as will its subsidiaries, whereas Axial, launched last year as the investment management arm of Pearl Group, will initially retain its own identity.
Gavin Stewart, who will be chief executive of Ignis having previously held the post at RAM, says: “The new group will be a very powerful proposition and we believe Ignis Asset Management is the name that best encapsulates its ethos, dynamism and future ambitions.
“The announcement of the brand marks a very exciting time for the group as we look to build on the proven skills of Resolution Asset Management and Axial to create a leading provider of asset/liability and investment management services.”
RAM says the creation of Ignis will not herald a significant change of direction for either underlying business.
It says it will continue with its strategy of providing “best-in-breed” investment management propositions for its retail, third-party institutional and life company clients.
It adds the move will allow the business to develop more products – particularly in the third-party market - launch new joint venture boutiques, bolster the existing fund management desks and enhance its distribution capability.
RAM also says Axial’s “leading expertise” in alternatives, including hedge fund of funds, will add an extra dimension to the group’s sales proposition.
Argonaut Capital Partners, Cartesian, Hexam Capital and Maia Capital – RAM’s four boutique ventures – will not adopt the new Ignis brand.
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