German insurer Allianz' fund management business is rebranding as Allianz Global Investors, dropping references to the Dresdner brand included in the creation of the London-based asset management business.
AGI will not be used to replace the Dresdner name in distribution in the company’s home market, where it has high recognition in the retail market. And the compay’s Pimco fixed income subsidiary name will be retained because of the recognition that San Francisco-based brand has. Joachim Faber, chief executive AIG, says the name change does not signify a new phase of acquisitions, nor a new or different foray into asset classes such as private equity or property. ”AGI is the fourth pillar of the Allianz group,” he says. The name bring “simplicity” and works off “synergies” within...
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