Deferred sipp reveals Pru's pensions focus

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Prudential has signalled its intention to build a bigger presence in the individual pensions market by adding a deferred sipp to its retirement funds proposition.

Creation of the deferred sipp, launched today, is the next development in Prudential’s drive away from a mainly ‘decumulation’ market position to offer an end-to-end flexible retirement plan proposition, says the Pru’s intermediaries director Tudor Taylor. On the addition of the sipp product, a pension holder is now able to buy a simple pension plan and shift the funds into the flexible retirement plan self-invested fund at a later stage in their life - along with other assets such as bonds, shares, collective investments and commercial property – as well as eventually move into drawdown a...

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