Paradigm Mortgage Services has added Assurant Intermediary to its general insurance (GI) proposition for members.
Each Assurant Intermediary product also comes with its own marketing toolkit, which is accessible online and has been designed to help advisers maximise their business in these areas.
"It has always been our aim to offer our members access to the most innovative products at the most competitive terms in the marketplace," says Bob Hunt, chief executive of Paradigm.
"This link-up with Assurant Intermediary certainly fits the Paradigm proposition perfectly providing members with a further avenue to explore in terms of their client's General Insurance needs."
He adds: "Assurant Intermediary, like Paradigm, is completely committed to the broker and intermediary market and our members will find a raft of services and information available from them to help provide quality advice and maximise their business levels in this important area."
Kevin Paterson, sales & marketing director at Assurant, says it strongly believes the sale of GI products forms a core part of every advisor's offering and provides a valuable revenue stream.
Paterson says: "We have worked hard to ensure that the insurances we provide are customer centric and offer value for money and so we've made it easy for advisor's to compare them against the market, and easy for them to sell in a compliant manner."IFAonline
Our weekly heads-up for advisers
Think tank report
Taking the time to look
After 14-month FAS programme
More than half of people over the age of 55 see financial security as a top priority in retirement, yet a third allocate more time to buying a new car, research from Legal & General (L&G) has found.