Aegon is preparing to take its vision of the future of the financial advice market to the three main political party conferences later this month.
The firm will join forces with the UK think tank the Social Market Fountain to host a series of roundtables at the Liberal Democrat, Labour and Conservative Party conferences, to be held in Bournemouth, Manchester and Birmingham respectively.
It says the debates will focus around a central question - is financial advice for all a realisable vision? – and will include guest speakers Vince Cable MP, Kitty Ussher MP and Aegon chief executive Otto Thoresen.
It follows research conducted by Aegon which identified a number of consumer needs, including a desire to separate advice between what helps them understand products and what helps them buy them.
Aegon UK head of corporate affairs, Francis McGee says: “As economic conditions bring people’s personal finances sharply into focus, it has never been more important for people to be able to access financial advice.
"Widening access to advice and ensuring that people have the right information to make better financial decisions requires a concerted effort from industry, government and regulators.
"By taking this message to the party conferences, we can engage with a broad political audience and and move this debate forward. We are delighted that senior political figures have agreed to participate in these debates and we welcome their engagement.”
In its response to the RDR Interim Report, Aegon called on the FSA to take account of what consumers want.
“Our research has clearly shown that consumers would respond positively to new models of advice and this is one of the themes we are hoping to discuss during these debates,” McGee adds.
“People want financial advice that helps them to become more confident and overcome what they already recognise to be bad habits when dealing with their finances.”
The roundtable at the Liberal Democrat Party conference will take place on 16 September, the Labour conference on 23 September and the Conservative Party conference on 1 October.
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