Missing email addresses, faulty branding and even missing business names are some of the most common mistakes appearing on IFAs' business cards, according to research by Broker Exchange.
The business development services provider says a review of cards nationwide has found:
Philip Calvert, director of Broker Exchange, adds that IFAs seem to be failing to engage sufficiently in networking opportunities.
The research suggests just 5% of intermediaries are deliberately making time for networking activities.
”We’ve been asking intermediaries how much time they devote to networking activities. We found that remarkably few were consciously putting time aside to meet potential new clients, find new resources and to develop relationships with business introducers,” Calvert says.
Instead, most networking has been incidental to other activities, such as industry conferences and events, the research suggests.
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